Champagne Nurseries for Lemonade Funding! Campaign Day – National Kindergarten Day on 21st April 2016
Press release from Angela Spencer
“We have been overwhelmed with the support so far for our campaign, but now need to really get our messages out there. Our first campaign event is to encourage as many childcare settings as possible to join in National Kindergarten Day. This day honors Friedrich Wilhelm August Frobel (April 21, 1782 – June 21, 1852) who is credited for starting the very first Kindergarten in Germany in 1837. Frobel was a German teacher and a student of Pestalozzi who laid the foundation for modern education based on the recognition that children have unique needs and capabilities. He created the concept of the “kindergarten” through play and activity institute as a social experience for children for their transition from home to school. His goal was that children should be taken care of and nourished in “children’s gardens” like plants in a garden”.
The aim of the day is to get the attention of both the media and Government with a view to opening discussions with Champagne HQ to make the changes our profession so desperately needs. To take part in the day we ask you to:
- Hold an Open Day to showcase your nursery OR Hold a Fun Day just for your children and parents
- Send your MP our standard letter which also includes an invitation to your Open Day
- Invite your parents and hold a ‘placard protest’ using our campaign slogan and words (see below)
- Invite your local media or send them a press release using our template.
Here are some tips for holding your event:
Media & Social Media
Join us on –
Facebook:
Twitter: @champagneNFLF
The campaign video can be viewed here: https://www.champagnenurseries.co.uk – PLEASE SHARE THIS AS MUCH AS POSSIBLE AND TAG YOUR MP & LOCAL MEDIA ON THE CAMPAIGN DAY
Please help the campaign by sharing our messages and our social media activity. Whenever you are advertising your event use the following:
Tag Line: Champagne Nurseries for Lemonade Funding
Hashtag: #champagnenurserieslemonadefunding & ChampagneNFLF
Post your events as much as you can leading up to the event and on the day sent a tweet to @Number10gov as follows
We are supporting @ChampagneNFLF in the campaign for change in the childcare industry – agree to a meeting #ChampagneNFLF
On the day send us your pictures via facebook or twitter and we will share.
Other Media
Send a Press Release using our template to your local newspaper, radio station and TV, if you have managed to get your MP or a celebrity/VIP to come to your event publicise it (with permission).
NB: Always make sure you have parental permission to use photographs of children for media purposes before posting.
Materials & Activities
Download our printable leaflet to hand out to all your parents and visitors.
Download and personalize our MP template letter and send to your MP now – it also includes and invitation to them to attend your event.
Frobel was a pioneer in the concept of nurturing children (especially in their transition from home to school). He believed they should be nurtured like plants in a garden – hence the term ‘Kinder Garten’. Gardening is one of the most beneficial activities for children and can encompass every developmental learning area and so we want you to organize a day of ‘children’s gardening’ to celebrate both National Kindergarten Day and our campaign. We want to showcase how wonderful our childcare settings can be if Government stop their meddling and give us both better funding, support and regulation.
It does not have to be an expensive day, take a look at our activity sheets as they are uploaded or indeed share your ideas with the other campaigners on the campaign Facebook page.
Champagne Nurseries for Lemonade Funding is a growing number of childcare providers, professionals and industry organisations (nurseries, pre- schools, childminders and training facilities etc) frustrated with the constant interference of Government policies. They are campaigning both to end Government meddling and damaging constraints to allow the industry to nurture the children’s highest potential with direct consultation with the industry before effecting future change, and, for better funding for Government initiatives, better recognition for the great childcare already provided, a return to a supportive, consistent and fair regulatory body and professional status for those already in the industry to make it attractive to retain staff and new recruits.
Baby Wellness and Childcare Expert, Angela Spencer is the spokesperson for this group. Please refer any media enquiries to her at angelaspencer@babyopathy.com