First Aid advert created by St Johns Ambulance
When a baby is in need of emergency medical treatment such as CPR, it can be hard to remember exactly what to do. St Johns Ambulance aims to help adults in remembering the steps to performing baby CPR using an easy to remember nursery rhyme.
The advert, shown on TV for the first time yesterday, aims to save lives in teaching basic first aid as baby CPR to a wide audience. This is the second ‘first aid inspired’ advert created by St Johns Ambulance, following the release of the “The Chokeables” advert last year which is credited with saving 46 lives so far.
The video contains many famous nursery rhyme characters, such as Jack and Jill, Incy Wincy spider and Humpty Dumpty. The characters are shown to be working hard in creating a rhyme about CPR, pointing out the key facts. By the end of the video they have created a short, easy to remember rhyme detailing how many rescue breaths and chest compressions are needed for a child aged under one.
Performing CPR on a baby is slightly different to a child or adult, due to the initial 5 rescue breaths administered and the use of two fingers for compressions rather than a whole hand. This can be forgotten when under pressure of performing first aid, and although not vital, can be life saving to a small baby. St Johns Ambulance decided to create the video after research in December 2015 amongst 2,000 UK parents. The results concluded that although an unconscious, non breathing child is the worst scenario for three out of parents; only one quarter of parents would know how to perform CPR on a baby.
The video will be shown on the TV during ad breaks; yet in order to reach as many people as possible St Johns Ambulance have requested that everyone watch and share the video with family and friends. The extended version is available online on the St Johns Ambulance Facebook and Twitter pages, as part of the ambulance service’s Nursery Rhyme Inc Campaign.