Sainsbury’s Christmas Advert features new book ‘Mog’s Christmas Calamity’
Sainsbury’s are proud to announce they have been working with children’s author Judith Kerr who has wrote and illustrated a new Mog Book ‘Mog’s Christmas Calamity‘, this story will be showcased in this year’s Christmas advert and hopefully it will be enjoyed by parents and children.
Funds raised during this campaign will help improve children’s literacy across the UK, as research has suggested by the Read ON. Get On. that children leaving primary school are behind in their reading skills.
Director of planning and propositions at Sainsbury’s, Mark Given, commented “More than any other time of year, the Christmas season is when people come together with family and friends to share simple moments and kindnesses.
“For many families the sharing of stories is an important part of their Christmas celebrations and is often a tradition that is passed down through generations.
All funds raised from the sale of the new Mog book ‘Mog’s Christmas Calamity’ will be donated to Save the Children